HD90 Hairdryer

Reimagine the hairdryer

HD90 Render

In this project I wanted to create a concept that revolutionizes our traditional idea of hairdryers, introducing an innovative hands-free device.

Research & Ideation

The design process began with a broad exploration of six distinct archetypes to define the potential identity of the device. Themes ranged from "Hyper-Masculine" and "Futuristic Hi-Fi" to purely functional concepts like "Compact & Cheap" and multifunction devices capable of both suction and blowing.

Remington Ceratin dryer

Preliminary concepts

Based on the design drivers, I sketched prototypes that would fit the created profile. From these concepts, I chose the three most viable options for further development.

Research Sketches

Concept Exploration

I explored further three distinct directions: a turbo-model with suction, a fully mechanical dryer, and a stationary unit.

I eventually chose to develop a dryer that is placed on top of a cabinet or mounted on a wall. This hands-free approach creates a new perspective, freeing the user's hands for styling while the device manages the airflow.

P&D02 "The Survivor"

Concept: A fully mechanical, electricity-free dryer powered by a spring pack and pull-cord.

Target: Hikers, off-grid living, and doomsday preppers.

Verdict: Durable but physically demanding.

Mechanical Concept P&D02

SBTD06 "The Sculpture"

Concept: A twisted, tubular design combining pressurized blowing with suction to physically straighten hair.

Target: Interior decorators seeking conversation pieces.

Verdict: Visually strong but too niche.

Sculptural Concept SBTD06

HD-05 "The Assistant"

Concept: An automated, hands-free unit designed to sit atop a bathroom cabinet or mount to a wall.

Target: Tech enthusiasts and busy individuals.

Verdict: The winning concept for its efficiency and innovative design.

Automated Concept HD-05

The Solution

The HD90 features ionization, dual motors, and app-based control.

It can be placed atop a bathroom cabinet or mounted on the wall using anchoring points in the base, with an adjustable flap redirecting airflow to the user.

Final Render

Product video

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